Our mission is the nurturing of the idea of active parenting. We help to encourage active development of the child as well as dispel common myths, which may create unfounded fears and worries among young parents preventing them from fully enjoying their child’s early years.
Those early years are a period of change and maturity into a new role as a parent. It’s a time of joy and frustration, time in which parents observe the development of their child and learn new responsibilities. In this important period we wish to join parents and encourage them in the steps of nourishing their infants as well as help them combine their own active parenting with the active development of their child. Our goal is the fostering of modern, sensible, far from idealized traditional models, collaborative parenting, as well as simplifying the fulfillment of the child’s needs in such a way as to allow parents a better focus on what is really important – building a strong bond with their child and the happiness and satisfaction that comes with being a parent.

Join the network of LOVI parents and discover that:

Showing the world to your child, you discover the world anew

A child does not mean the end of your freedom, but a freedom together

The birth of a child is a significant change, but every change brings benefits

By feeding your infant by bottle, you’re not a “worse” mom

A dad taking care of a child is a genuinely manly guy

Pregnancy is and excellent time to continue being physically active

A parent also has needs, so don’t forget about your own needs

You don’t have to be the perfect parent, because for us you’re a great mom

A child doesn’t need a robot; you can have other feelings aside from joy

The birth of a child does not mean complete isolation. It’s an opportunity to enjoy an active lifestyle in a new way

A happy child is a child of fulfilled and energetic parents