The LOVI brand was born as an answer to the changing needs of parents and the evolving parenting model, which requires an increasingly involving role of the father and merging an active lifestyle of couples with raising a child. Both, career minded moms, as well as dads, require the highest quality products for feeding their infants. Studies, which we have conducted, have shown that of most importance for parents is not just the prolonging of natural feeding, but making sure of the proper suckling and development of the oral cavity, as well as stimulation of proper breathing patterns.

We decided to create a product that would fulfill the expectations of parents. Together with a team of brilliant doctors, specialists of neonatology and neurologopedics, we worked on a design of a bottle and teat, which would enable the infant active participation while suckling (as is the case while breast feeding). In effect, we created the first and only dynamic teat in Europe, which changes its shape during feeding (it extends). This is possible due to one of a kind, patented technology, non-homogeneous layers of silicone. Additionally, special inserts in the dynamic teat (designed based on lactation channels in the breast) regulate the flow of nourishment and stimulate the infant to active feeding. The suckling process, until now, has never before imitated so closely that of actual breast feeding.

To ascertain the effectiveness of active feeding with the help of the dynamic teat and LOVI bottle, we conducted a medical research with a sample of 607 children at hospitals and pediatric clinics throughout Poland. It was the first study of this type conducted on such a large scale in Poland. Doctors, nurses, as well as moms, acknowledged the unique characteristics of our product and the trustworthiness of our brand.
To effectively gear our products to the wide ranging needs of parents, we strive to create a full lineup of innovative products which support feeding and facilitate the active parenting model.

Concurrently, we wish to encourage parents, through our support and co-operation in the development of the idea of active parenting. We plan involvement in promoting modern, conscious, collaborative style of raising a child, which will allow parents great joy and the feeling of fulfillment in their new role.